Ladies and Gentlemen of the media, I am convinced that short form radio is the future. 4 hour shows and even 3 hour shows are not necessary anymore. The audience is not paying that much attention! Too many distractions dictate a different way to communicate. What are my options? Many!!!
Look at the future of the car experience. People will be driving a mobile computer where they have access to anything they want. How will you as a brand fare in this kind of environment? Why would I turn on the radio? Who will be the most dynamic compelling option behind the steering wheel?
You have to think about what I am saying. If you want to remain or become relevant in today's media you have to make plans now. Radio will always be in the dash board but where will you be?
Listen to this audio...
http://robgreenlee.com/mediafiles/mdl-episodes/ep7-MDL-FutureofRadioandPodcasting.mp3
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