At the end of the day, everything in life boils down to how prepared you are to face the day's tasks. If you know you have to prepare for your radio show, always be in the mindset that when you get off at 10 o’clock after doing your morning show, you have the whole day to figure out what you're going to bring to the people on tomorrow's show. How could it be that from 10 AM until 6 AM the following day, you're not prepared to present your best offering to your audience? It's a lack of will and operating as an amatuer. Scratch that; that’s not good. Getting to the radio station at 5 AM and having an hour to prepare before you go on the air at 6 o’clock is the norm. That's not impressive.
What about taking a break, regrouping yourself, after your show and go into an office, or go to the library, and carve out a couple of hours in the afternoon to meticulously prepare for each hour on the show? Then when you wake up in the morning, whatever broke overnight, you can add that to the show. But your show should never be based on you getting to the radio station at 5 AM, copying and pasting, looking at show prep websites, making copies and giving it to the team and saying here's today's show prep. If that’s what you believe will make you a high-income earner on the radio, you are really fooling yourself.
Show prep is the key to standing out in a sea of mediocrity. Preparation is the key to standing out as an executive in anticipation of what may show up out of the blue. Because you’re so prepared, you're never rattled or caught off guard during the four hours that you’re on the air. You should take pride in that every day. I think you should spend no less than five hours a day preparing for the next day's show. It will make a big difference in your performance because the more prepared you are, the more spontaneous and creative you can be.
At one point, I was getting to the station at 3 AM every morning, and I said I want to be the first morning man in the country at work. My attitude towards my show helped me in my career. One of my students right now is doing mornings, and she is absolutely killing the competition within a year of her being at new radio station. She also has taken it upon herself to get to her job at 3 AM every morning, She has surpassed the heritage radio station's morning show numbers, and is on her way to domination because of her attitude towards preparing for her show. This is what I teach, and this is what I know. Everybody needs a coach. Contact me if you want to be the best in your city; you've got to make some sacrifices.
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