"Copy-Paste is Not Show Prep: Rewrite, Rethink & Make On Air Content Truly Yours"

I am hearing too many radio personalities ripping and reading copy on the air, fumbling and bumbling, trying to read entertainment news without editing it and just plain rewriting it in your own words. We have to stop presenting other people's words as our own. It really makes you sound like an amateur and not connected at all to your content, using umms and ahs as your brain is trying to process someone else's writing style. Stop doing that today! A part of show preparation is writing. Write and rewrite your content. The stories you find that are interesting to bring on your show, rewrite it, edit it, and make it yours. Make attention to detail a daily part of your on-air execution plan. Why rewriting your content is important: 1. We are aiming for clarity. 2. Eliminate filler words. 3. Get to the point quicker to add your personal thoughts and give more depth to the story. 4. Eliminate the long setup using unnecessary jargon. 5. Proofread to make sure you are saying this in your voice. Take pride in being different. Organize your own thoughts and not somebody else's thoughts. Show prep writing takes more time, but it will differentiate you! Make it your business today to listen to different shows, and you will be able to tell who took the time out today to organize their own thoughts, and who is just ripping and reading and rambling content on the air that somebody else wrote. Let me know what you think!