New Study Reveals 'What Women Want' On Radio

Here's our brief summary.... During weekday mornings, AM/FM radio is the preferred choice for 44% of women, particularly between 5-8 am. Women value morning radio for its companionship, local news, humor, inspiring conversations, and interesting stories. Those aged 35 and above are more inclined towards entertainment/pop culture and news/current events. There's a growing interest in topics like family, health, relationships, and friendships, with a desire to incorporate more comedy into programming. Women are drawn to radio for companionship, fun, ease of use, mood enhancement, and the fact that it's free. -The findings are from radio programming consultant Alan Burns & Associates in conjunction with the Cumulus Media/Westwood One Audio Active Group and MARU/Matchbox Read complete article in the link: https://www.insideaudiomarketing.com/post/new-study-reveals-what-woman-want-on-radio-and-suggests-what-to-do-about-it