How to Stop Sleepwalking Through Your Radio Career

Here are some questions I want you to answer today about your career: What would you do, if you were fearless in your chosen path in your radio career and you knew it could not fail? Examine what are the skills, talents, abilities that you possess that you have acquired over decades of working in this industry. If you knew you couldn't fail doing it in the digital space, would you pursue it? You need to pursue that thing immediately, whatever it is. What are the three things that are stopping you from doing that? Grab a sheet of paper and find a quiet space and write these things down to move forward in your career and stop sleepwalking. Now, what do I mean sleepwalking? I'm talking about expecting things to happen as they always have happened in the industry. You're looking for somebody to recognize how good you are, give you a call and say hey man what are you doing these days? Would you like to come work with us at Empire Broadcasting? I can start you at 75k with bonuses, is that ok?. This is not the 70s, '80s, 90s, or even the early 2000s where people were looking for you. In today's world, you have to create what you want to see happen in your radio career in the digital space. Stop waiting for the magic phone call. Call yourself and say, hey I got an opportunity for you! I think podcasting is still uncharted waters. Creating YouTube content, creating on-demand content on the different social media channels over a long period of time consistently will win you the audience that you're looking for. See, what we want is for someone to hire us to talk to their audience so we can feel good about ourselves. Ask yourself, has anybody called lately? Let’s get busy creating this content for the digital space. To all my Veterans out there, just take what you have done for the last 30 to 40 years on terrestrial and transfer it to the digital. You are already ahead of the curve, just do it.