Wednesday, June 5, 2024
Americans believe the current era (2020s) is the worst for radio Programming, So how can Black Radio DJs Regain That Old School Magic
As a new YouGov survey reveals, many listeners feel today's radio is lacking the personality and edge that made urban radio so captivating in decades past. With streaming and endless choices, there are ways for us to reinvigorate Black radio.
Get Your Personality Up
One of the biggest knocks is that radio today sounds too cookie-cutter and lacks those big, vibrant personalities that hooked listeners back in the day. We need DJ's that don't just introduce records - we want your humor, insight and unique perspective. Don't be afraid to let your true self shine through. Share compelling stories from your life.
Diversify That Playlist
The survey slams radio spinning the same 20 tracks on repeat all day. Introducing fans to dope new artists and sounds is how you build respect and loyalty. Let's make radio exciting again by keeping things fresh and unpredictable.
Connect With The Community
What separated Black radio icons was their profound connection to the community they served. Get out to your city's hot spots, attend cultural events, broadcast live remotes - find creative ways to showcase your town's vibrant scenes and sounds. Making listeners feel like they're part of something unique breeds deep loyalty.
With streaming's rise, radio must continue to grow by tapping into the fearless spirit that made urban radio ahead of the curve. Today's DJs can breathe new life into the airwaves. The blueprint is there - now it's on us to reinvent that magic for a new generation."
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