Be Different From The Lazy Radio Personalities In America

Radio shows in America are like burger chains: hamburgers with a variation in taste, but still just hamburgers. So, create a show that people can't experience anywhere else except by tuning into your show. Throw all those prank phone calls and "question of the day" bits in the garbage pail. These have been on the radio since the '70s. Have captivating conversations on your show that make your audience want to hear more of what you have to say. What can we hear from you that is new? What unique contribution will you bring to the world today in the way you speak about the top news story everyone in America is discussing? How much thought have you put into what you are going to say on a subject? Are you going to try to sound smart by repeating the words of other people, or do you have an original idea? I hear people reading straight off the prep service as is, making general comments about the story, with nothing personal to contribute to the conversation. Of course, the ending is the classic line, "Well, we'll see how this all plays out." Ugh! I tell the shows I work with that they must take their time in show development and write it out. Write, write, write! Create your show on paper. Drill down into the topics. How many angles can you come up with? How many points can be made? What personal stories do you have to share? Let's come up with an audience participation angle if warranted. Prepare for your shows like the editors for World News Tonight on ABC. Keep what is good and edit out what is bad so it does not hit the airwaves. What can we recycle from yesterday's show and remix for today's show? Write, write, write. Be different from the lazy DJs in America!