A podcast is a digital medium that consists of an episodic series of audio, video, digital radio.
A program (as of music or talk) made available in digital format for automatic download over the Internet.
Some people believe that it is the future and some people scoff at the notion that Podcasting is the future. Put me on the record for one that believes that it is The #1 Medium that will revolutionize our radio industry. The power is in your ability to deliver compelling content that will drive audiences to YOU. This is what we have always done in preparing our morning shows to enterain them for 4 hours a day 5 days a week. It has already been done before with our success in terrestrial radio. Why not in the digital space where you can have even more people than ever consuming your media. The Internet has no ceiling.
|BJ Murphy and Keith Richards reunite to form the Keith and BJ Show in August of 2014 to form Podcast and Internet radiobrand. BJ and Keith formed the Breakfast Brothers morning show on Power 98 in Charlotte NC in 1995 and gained industryattention during their time short time together. The show broke up in 1997, but they had longed to get back together and finish what they started and it seems the magic and chemistry between these two hard working personalities is still alive and well and ready to conquer again.|
In other words, a new way for people to hear what you have to say without the approval of a corporate radio entity telling you what you can and cannot talk about. I love it! You must work hard to solve the distribution delimna, (Americans own 4 digital devices on average, and spends 60 hours a week consuming content) that you will face in getting the show heard by as many people possible, but after that has been achieved you are on your way to unlimited possibilities.
"To me Podcasting is a liberation tool for Urban radio personalities who have been locked out of mainstream media. This is your way to get back in the mainstream, in a powerful way". BJ Murphy
I want to give you an example of how in one episode of a podcast me and my partner Keith Richards produced on the former Mayor of Charlotte Patrick Cannon being arrested ( Mayor Cannon Arrested on Corruption Charges) corruption charges in 2014. We did a podcast talking about why the black community was silent while the mainstream media was eating his flesh alive on TV, Radio and News print. The Black media was silent. We recorded a show where I said the Black leadership in Charlotte were cowardly in not defending of his character. Yes he was wrong for taking bribes, but we felt as a friend whom we have known since 1995, there needed to be some balance given as they were assasinating his character. So in doing this podcast show,( https://soundcloud.com/the-keith-and-bj-show/defense-of-patrick-cannon-podcast) the print media did a story on us, and we were invited to be on the news talk station (1110 WBT) with their most popular host and given a platform. We had the phone ringing off the hook that morning on the Keith larson show!
We were featured on the Charlotte observer website for atleast 2 months because of the comments.
Here is the media that was produced from that one episode.
WBT 1110 radio host rants about my not coming on his show
We were featured on the front page of the Charlotte observer Business section on .. http://www.charlotteobserver.com/news/business/small-business/article9151082.html
Here are a series of articles by major magazines talking about the Podcast industry.
Washingtonian.com (blog)-Dec 30, 2014
“We've become a huge, massive force in podcasting, and, I think it's fair to say, without even realizing it,” Nuzum says. The network published ...
Fortune-Dec 18, 2014
The podcast series, which investigates a 15-year-old murder case, has averaged 3.1 million listeners each week. More notably, it's become an ...
Serial fans in Melbourne share finale in sell-out group podcasting ...
ABC Online-Dec 19, 2014
ABC Online-Dec 19, 2014
PBS NewsHour-Dec 11, 2014
A weekly podcast has riveted millions with its exploration of a true crime story and its questions about whether the man at its center is guilty or ...
Slate Magazine-Dec 14, 2014
Today I'm healthy and happy, but I still hear that sentiment pretty regularly—on podcasts. The medium has made astounding progress in ...
blogs.hbr.org (blog)-Dec 9, 2014
If you haven't heard, podcasting is having a moment. As podcastsmove from niche to mainstream and more hits seem likely, the medium may ...
Radio Survivor-Dec 24, 2014
When I wrote my first “year in podcasting” post some twelve months ago I didn't anticipate that we would end 2014 with nearly every local, ...
Stuff.co.nz-Dec 13, 2014
"A podcast is probably not going to give you the weather, time or traffic because it's not localised," explains McEwan. "And these little things ...
Mail & Guardian Online-Dec 11, 2014
The iPod not only revolutionised music storage, it introduced a new platform for journalism in the form of podcasts such as M&G's Extraordinary ...
Hindu Business Line-Dec 24, 2014
A weekly podcast featuring the real-life story of Min Lee is making waves across the globe. 'Serial', a spinoff of US National Public Radio's This ...
Serial Host Sarah Koenig Says She Set Out To Report, Not Exonerate
WBUR-Dec 23, 2014
WBUR-Dec 23, 2014
Podcast One is building a podcasting empire.....http://fortune.com/2014/12/18/serial-is-small-podcastone-is-building-a-podcasting-empire/More to come about Podcasting. Study these articles and see where you fit, in the grand scheme of the new media.
One last thing to look at is the metrics on how to make money or should I say one of the ways.
So what exactly are these “Industry Standards” for Podcast Sponsorships anyhow?
A 15-second Pre-Roll commands $18 per 1000 CPMs (listens).
A 60-second Mid-Roll commands $25 per 1000 CPMs (listens).
For ease of math purposes, let’s say your podcast averages 10,000 listens per episode.
18 x 10 (for the 10,000 listens) = $180 is the cost to the sponsor for a Pre-Roll.
25 x 10 (for the 10,000 listens) = $250 is the cost to the sponsor for a Mid-Roll.
Therefore, your 10,000 per episode podcast would cost a sponsor $430 for a Pre-Roll/Mid-Roll combo.
Let’s say you allow 2 sponsors per episode, now you are making $860 per episode.
4 episodes a month: $3,440
8 episodes a month: $6,880
30 episodes a month: $25,800 (now you can see why I love doing a daily show :-)
The above model is only the “industry standard”, and I have structured deals with both higher and lower CPMs; however, most of my deals are at this CPM rate.
Complete article found here: ( Complete artice can be found here on Sponsorship. Very exciting stuff!)
MORE TO COME ON THIS SUBJECT...Please leave a comment below or on twitter @bjmurphyshow or email email@example.com