Ambitious Goals Require More time

The bigger the ambition, the more time that is required to achieve your goal. You have to learn how to master time. If you have 3 or 4 projects going on at the same time, you may have to wake up earlier to get those trains moving. I have coined the phrase of using unused hours

when I speak on the 3am rule. People are normally sleep at this time. The people in your industry are asleep, but not you. Waking up at 3am is a challenge to beging working on your tasks for the day, but sometimes it is necessary to take things off your plate to free up time to be more creative and imagine the possibilities of what you are seeking. If you have a bad habit of completing projects at the last minute why don't you tryy the 3am rule to see if it can fit your lifestyle. Create more output. Use every ounce of time available to you. Create a new habit by waking up earlier. All it takes is a mindshift. If you know you need a change, don't run from it, run to it.

Use the 3am Rule to Eliminate Constant Interruptions

Constant interruptions don't allow us to think deeply for long periods of time. That's why I reccomend using the 3am Rule as a time for deep reflection on what you want.You must have time for your imagination to breath. Get back intouch with your instincts and create the flow for your day. Begin planning for the next decade of your life and how you want it to be. I wish more people would stop thinking of 3am or 4am as off limits to being fully awake starting your work for the day. You and I know that this is true. This morning I woke up at 3:15am. Let's go.

"Why Finding Your True Fans Matters More in Podcasting Than High Downloads"

Don't worry about how many people are going to listen to your podcast. If you want to start one, just do it and say to yourself, "If no one listens to it, it's okay with me." That way, you can go on without any expectations. Just press record and begin your talk. People are too worried about how many people are going to listen to what they have to say. Remember, what you are going to talk about is not ever going to appeal to everybody. You should learn to be fine with that. It is your fear of rejection that is stopping you from recording. Even if you have started a podcast and over the first 10 episodes only 23 people total have listened to you, guess what? Join the club. In 2019, I started a podcast called "The 20 Minute Morning Show" (https://podcasts.apple.com/us/podcast/20-minute-morning-show/id1450014531) that got minimal listens for a long time, and even to this day, it is sporadic. One thing is that I have not been consistent in promoting my podcast, but people are aware of it. So how can I say it is not working if I have not given it my maximum effort to promote it enough for people to discover? If you go through my catalog, I have managed to interview some heavyweight industry people, and it has given me credibility even though I currently do not have a large following. My most listened-to podcast came when we talked about a local issue in Charlotte, NC. Barbershop entrepreneurs Damian and Jermaine Johnson opened one of their signature barbershops in SouthPark Mall, which is the most upscale mall in the city. The management wanted to terminate the lease and kick them out. We did an interview with them, and it made it into the Charlotte Observer (https://www.charlotteobserver.com/news/business/whats-in-store/article249628383.html). That podcast helped them stay in the mall and stop that injustice that was about to take place. It garnered 1,100 listens in one day! I was like, "Whoa! I'm on my way," but the numbers leveled after that. I should have created some momentum to capitalize on it, but it was a learning lesson. It got me on the map, but nobody knew I did not have high numbers. I have made money with my podcast by creating content for people to share. Quality interviews they can use to market and promote themselves on my platform. When I get really focused on making this podcast more impactful, it will become a major revenue stream for me without a doubt. This is the new radio for sure. It is such an exciting medium to create what you want. No limits, just be interesting to listen to. Speak from the heart on your podcast. It's your real estate. So don't worry about how many listeners you will have. Kevin Kelly wrote an article back in 2008 called "1,000 True Fans Is All You Need." Go find them. Start with 100 true fans for your podcast and grow it over the years until you get to your 1,000 people who really get you. Now that alone is worth doing your podcast idea. Just start. If you need coaching on this, I can help you. Just reach out. Visit my website at www.blackradiotalent.com.