“If the Universe Operates on Truth, Why Are You Fake on the Air?”

The earth rotates at a terrific speed of 1,037 and one-third miles per hour, spinning on its axis 24 hours a day—never varying from that assigned speed. 

The sun rises in the east every morning and sets in the west every evening.

This is the truth we experience every day.
This is the harmony of the universe.

So while we are broadcasting, are we in harmony with truth?
Or are we not saying how we truly feel?

A lie accounts for nothing.

It has no weight to support it.

The truth is supported by the universe.
It is as real as the ground you stand on.

When you are on the air, everything that comes out of your mouth should be a true statement.
That’s how you let the world know you are alive—and where you come from.

That is truth.

Humans are constructed with a nervous system designed to pick up truth, whether they acknowledge it or not.
We are all born with a piece of the Creator of the heavens and the earth inside of us.

Your DNA is a blueprint of your existence.
That is truth of what you are made of.

So why aren’t you and I brave enough to express who and what you are and what we think?

Why do we cower when we want to say a statement of truth coming from the deepest part of ourselves—and stop the magic from happening because we fear the judgment of other people?

Fear restricts us.

The only fear that is necessary is the fear of God.
All other fear should and must be gotten rid of.

It is disrespectful to the God who created you to be fearful of anything but Him.
He is the author and finisher of your life.

Nobody else had a hand in creating you except your mother and father—and even they didn’t fully know you while you were forming in the womb. One day they were simply informed that you were there, growing.

You were invited here to share and contribute to God’s creation.

You and I are a part of it.

So why would you ever think what you have to say—from your own heart—is not important?

I write this because I want you to know how important your voice is, and to never doubt it.
These other people talking out here are not better than you.

People admire people who speak their minds. Stop putting other people on these pedestals!

I am encouraging you to be a truth teller every time you crack the mic.

Here’s what you’ve got to understand about the truth:

1. The truth is revealing. The Truth is vulnerability.

2. People are naturally attracted to people who are honest.

3. Comedy is truth. Study Dave Chappelle. All he’s doing is speaking truth and embellishing it. He makes truth funny. He practices and owns his material. You can do the same.

4. Truth is not vulgarity. It’s not shock-jock behavior or saying things just for clicks. That’s not truth. Things you end up apologizing for usually aren’t the real you talking. People should never apologize for telling the truth—though there are ways to say things without intentionally hurting people. Check your intent. Can you stand on what you said?

5. If you’ve never spoken straight words like this, give it time. Give yourself permission to be honest. This is the secret sauce in your broadcasting career—your ability to be honest in speech and practice.

Truth will free you—and expose the people who have been around you the whole time.

You will repel the fake people in your life.
And that’s exactly what you want.

Be a man.
Be a woman willing to stand alone on what you believe.

Stop being a punk. LOL.

I really want us to change—in 2026.
You and I should want to be in harmony with the universe, because that is our protection.

The truth of who you really are will protect you.
You can trust it.

Practice this this week and watch how differently your listeners respond to you.

If this article resonated with you, send it to people you care about—people you’re rooting for.

This is the change we all need to transform our lives.

“This Is How I’ve Chosen to Participate in The Development of My Own Radio Career”

There are a lot of people who have known me for decades.

And then there are people who are just now finding their way to my writing — people who don’t really know me yet.

What both groups are discovering is that I’ve always had a certain way of looking at radio.

I’ve had great conversations my whole life, but I’ve never been in a rush to explain myself. I’ve been carrying what I know quietly for decades — about the radio industry, about communication, about people. About a business I truly love.

But I am very intentional now about how I participate in it.

I’m writing this for the young man or woman who wants a career in the media arts.

My passion has always been audio.
Radio.
Podcasting.
Communication with other human beings — with clarity and intention.

What I want to do is help shorten the time it takes for you to move through certain stages — especially that stage where you’re being performative instead of being real. Where you’re creating a mock personality instead of becoming a genuine communicator.

I want to help you get to a place where you’re a powerhouse communicator — someone who is unapologetic in expressing their true self, not a diluted version of themselves based on who’s in the room and what they think that person might give them.

That is not what BlackRadioTalent.com is about.

We are here to develop fearless broadcasters in all genres.

God has already made us free.

The technology is here now. You can talk to the world through audio podcasting, videocasting, and the written word — just like I’m doing right now.

What we have to be set free from are our limited beliefs about ourselves in this industry.

This is the role I’ve chosen to play.

I’ve been striving to be independent since 2014 — when I walked away from corporate radio. Every day since then, I wake up and do what I want to do with my talent.

I’ve always wanted to use my gifts on my own terms.

Could I work with a corporate entity?
Sure — if they could work with me as an independent operator.

That’s just clarity.

Some of my close radio friends may be saying, “BJ is shooting himself in the foot by being this truthful.”

But if that were the case, I wouldn’t be writing this way if I were looking for a job.

I already have one.

I made one.

What I had to go through to get here is irreplaceable. And I would never give up my sovereignty in exchange for a 9–5.

I’m not putting anyone down.
I’m simply expressing my freedom. I paid a price to speak like I do.

Some people may never want to do what I’ve done — and that’s fine. But for the ones who do, you feel exactly where I’m coming from.

Something shifted in me back in 2002.

I remember the day clearly. I left the studio in Charlotte while the morning show was still going, walked out, got in my truck, and drove straight down I-77 to Columbia, South Carolina. I pulled up to the Marriott, walked into the lobby, and sat down, and just looked around. Just sitting there thinking.

I was frustrated with myself. It's like I just wanted to be free at that moment.

Terri Avery, my PD at the time, called me and said, “Let’s talk.”
She could have fired me for pulling a stunt like that.

But a pivot was taking place in my life.

That pivot eventually led me to 2014.

To this day, I wish I sincerely apologize to Lyn Hill, who hired me at WQMG in Greensboro NC after a long-vacant position following the passing of Alvin Stowe in 2012. She took a gamble and hired me to replace him.

I was hired to do afternoons. I stayed only six months. That was not a good look for me to do that, but it had to be done. She was looking out for me, cause I needed a job, and we had worked together before at The Big DM in Columbia in the late 80's.

But one day she said to me "what's wrong". I had to be honest and say, “This isn’t what I want to do.” She understood.

I thought it was — but the truth was, I had already been moving independently in my career from 2010 to 2014 prior to her hiring me. There was no going back. I could no longer romanticize the career I had before. My soul was telling me, it's time to take that walk to be a Free Black Man.

Everybody’s journey is different. You're gonna have to go through something to be free and independent. You will lose friends along the way that don't understand why you are doing this.

You will not interact with people in the business like you use to cause they can't figure you out any more.

So at 60 years old, I am still striving to create my ideal lifestyle while being involved in the business that I love. That is a choice I made — and I own all of it. On my terms.

We’ve all heard that radio is a business of constant change. And it certainly is.

The universe is open.

That’s why BlackRadioTalent.com exists.

It’s about personal freedom of expression. It’s about remembering why we got into Black radio in the first place — our origins.

Love at first sight.

We’re still fighting for that love, just in our own way now.

I wanted you to know where this is coming from.

It’s not bitterness.

It’s love.

Being human in public: If Radio Is Your Calling, Why Are You Afraid to Speak Like It?

Radio is the only medium where you get to speak into somebody’s soul in real time.

And you’re whispering about celebrity gossip?

Nobody can copy your transparency

Anybody can do a topic.

Anybody can read a prep sheet.
Anybody can “give takes.”

But they cannot copy the way your life shaped you.
They cannot copy the perspective you speak with , in your vulnerable transparency. You've got to let the false you go. Stop saying things based on what you think people expect from you.

Get out of the child-like stage of being an adult people pleaser. Aren't you sick of yourself doing that?

That’s your weapon. That's your Freedom. Say what you got to say and let there be silence. Broadcast with Power!!

What Joy Reid Did After MSNBC Let Her Go Is the Blueprint

Joy Reid Didn’t Fall — She Leaped

I just love how Joy Reid is moving after MSNBC let her go.

Just look at her.

She’s having the time of her life. All that talent. It’s bubbling all over the internet now. This is a classic pivot. This is what real joy looks like when you own and control your destiny.

She’s inspiring a lot of people.

If you don’t know what happened, her exit came amid a major reshuffling at MSNBC. Other hosts and staff were affected too. New leadership came in. The evening lineup was reorganized. Ensemble shows replaced individual programs. That’s the corporate media cycle.

But Joy has been clear: this wasn’t just about ratings.

She’s said there were tensions around editorial freedom, corporate constraints, and controversial political coverage. She described leaving corporate media as liberating.

And you can see it all over her face.

Her whole face looks like freedom. The joy and happiness of owning her own thoughts, her own voice, and her own media? That’s liberation. The Black community is down with her because she’s real. She’s not fake. She speaks truth — and she does it with a smile.

Here’s the blessing most people miss.

Being on MSNBC for that long branded her for life.

Name recognition. Credibility. Discipline. Preparation. Execution. She was must-watch TV if you wanted her take on the news of the day. When you lose an opportunity where mainstream media has branded the hell out of you, that’s not a loss — that’s a launchpad.

Now you create on your own time.
Say what you want to say.
Control everything.

What We Should Study About Her Pivot

There are some things we need to pay attention to about Joy Reid’s rise as an independent media journalist:

1. She didn’t sit around licking her wounds.
   She didn’t take a long time to recover from the disappointment. She moved.

2. She didn’t beg for another cable news job.
   No groveling. No “pick me” energy. She said, I’m creating my own lane.

3. She is unapologetically Black.
   A real Black woman. Not watered down. Not code-switching for comfort.

4. Her resolve matters.
   We should study the steps she’s taking right now. Trust me — in a few years, what she’s building is going to be huge.

5. She has always been dignified.
   Even when others were getting paid way more than her on the network, she didn’t play the envy or jealousy game. That tells you who she is.

She strikes me as someone who genuinely does not give a damn what people think — but she does it in the nicest, most grounded way possible.

The Corporate Media Identity Trap

In corporate television, a lot of people lose their sense of self when the brand is taken away.

I work for CNN.
I work for ABC.
I work for CBS.
I work for MSNBC.

And when they snatch that rug from under you — who are you?

Depression sets in.
The phone stops ringing.
Your media friends disappear.

Not because you changed — but because you’re unemployed.

You have to stop attaching your worth to call letters and brands you did not create. You are an employee. A high-paid hired hand. These are short-term gigs, and you should treat them that way.

You must always have an exit plan.

I’ve been caught off guard by firings. Some I never saw coming. Others? I could see them a mile away. This is a high-risk, high-reward business. You have to accept corporate decisions that affect your life.

The problem comes when your ego won’t let you accept reality.

How dare they fire me?
After all I’ve done?

Yeah. It happens to the best of us — including my sister Joy Reid.

But look at her now.

She’s smiling. Creating. Free. When you’ve held high-paying radio or TV jobs, being “chosen” can inflate your ego. You start believing it could never happen to you.

Until it does.

That doesn’t mean you’re not great. It just means a group of people made a decision based on preference — not your worth.

Don’t get upset when people don’t choose you.

Choose yourself. Always.

Joy flipped this situation in her favor because I believe she always wanted this freedom. You can see it in her body language. I watched her with Jackie Reid on a podcast — and we can’t leave out Jackie’s role in this journey.

Jackie Reid is an early pioneer of independent journalism. So when she says to Joy, “Welcome home,” that wasn’t symbolic.

That was real.

Final Word

This road is not for people who need validation from white-run corporate media. If that’s what makes you whole, you’ll never be satisfied.

Independence is a spiritual journey.

It’s like stepping onto a flying trapeze without a net — complete trust in God, complete belief in yourself.

When I turned 50, I just jumped.

I just wanted to know what that felt like.

Joy Reid knows exactly what it feels like now.

And she looks free.

Radio vs AI: Your Emotions Are the Last Weapon They Can’t Steal

Your Emotions Are the Last Real Advantage You Have

People overuse the word authenticity, but what does it really mean?
It means realness… honesty… genuineness… being true… your unfiltered self… having emotional courage.

This is your last line of defense against AI.

AI is a great companion. The best assistant you will ever have in your life.

But it does not have human emotions. You do.

You must learn to speak with your heart on your sleeve.
You must learn emotional exchange.

When you’re talking to someone, you have the power to make them feel different with a few words.
You are the human spark — not AI.

Every day I ask myself, How can I be more clear when I communicate with people?
Just say what you feel.
Be transparent.
Speak raw truth.

I think people mistake speaking raw truth as being confrontational or being vulgar or offensive.
No. That is not what I’m saying.

I’m talking about pure honesty.
And because we’ve been faking for so long, we get used to saying what we think people want to hear.
Think about it: people don’t even know who you really are. They don't. You got to stop hiding how you think.

It’s time you really introduce yourself again to your audience.
The real you.

Because in a world that’s being run by algorithms and automated everything, the one thing that can’t be duplicated is your lived emotion.
Your voice.
Your spirit.
Your story.
The way you make people feel when you open your mouth.

That is the last real advantage you have.

How To Become the Personality People Look for Every Morning

Working at an elite level in 2026 means you have to start getting your mind working on your show at an elite level. Don’t give up on getting better every day. You can do it. Just put more thought into what you’re going to say about every topic you bring on the air.

I’m saying you should have a list of bullet points and angles you want to present to your audience with every piece of content. You will be amazed how it all comes together during your show. Preparation is developing talking points, being able to articulate things you really understand — not being a surface-dweller disc jockey.

Don’t be the kind of radio personality who, instead of having talking points, leans on that lazy phrase,
“Well… we’ll just see how that plays out.”
That’s lazy radio.

Take the opportunity to tell your audience,
“This is what I think is going to happen next,”
and tell them why. Your audience will appreciate you taking a bold stance on issues, especially if you are spot on.

Take risks with what you know. Don’t put yourself in a position where you look back and say,
“Dang, I should’ve said that. I was right.”

Look at how Charlamagne tha God on The Breakfast Club does not care who agrees with him or how he represents himself. This is why he is wildly successful. You can do the same thing. He’s just not afraid to say what he thinks.

You just need to do the same thing.
Practice being truthful about how you feel on subjects and watch how people start looking for what you have to say.

This is how you climb to an elite level as an air personality in 2026.
Make that your mantra.

---

Hosts Who Make Show Prep A Priority Will Own 2026!

As we close out 2025, do a real assessment of yourself. Ask the question straight up:

“Is what I’m doing… being done to its full capacity?”

And I’ll save you the suspense — the answer is “No, we all are not.”

So as we move into 2026, let’s check ourselves and be brutally honest about whether we’re really operating at full capacity to match our said ambition.

When you put your show together, are you actually giving your best effort?
Because what separates you from everybody else is the time you put into preparation.

Every day, you should walk into that studio already with your show.
Not scrambling to create it once you get there — that’s too late.
You should have the show in your head already.
Thoughts on paper.
Breaks mapped out.
Angles already scripted in your mind. Or better yet,
you have rehearsed it as the host before you bring it to the team. 

Once you hit the studio, you’re just putting the finishing touches on the cake.

From the moment you got off the air yesterday, you should’ve been gathering your lived experience to bring to the audience the next day.
And whatever happened in the news while you slept — add it. Mix it in.
Sometimes it may even take center stage over what you already prepared.

Radio is fluid. Radio is fun.
Don’t turn it into a job.
Enjoy yourself being yourself every time you crack that mic.

It only becomes hard when you don’t show prep.

“I've Experienced Six Firings. Lived in Thirteen Cities — The Story I’ve Never Told About My Radio Journey Until Today.”

Anything in life that has tremendous value has a difficulty factor attached to it. If it was easy to have the lifestyle you want, everybody would already be living it. People don’t want to accept that being a successful RADIO personality comes with things that will shake your life up. One of them? You MUST expect to be fired. That’s the baptism into this business.

I’ve been let go from radio stations at least six times in my career—some quiet nudges out the door, some painful, blindsiding endings that still sting when I think about them. I’ve lived in 13 cities, from Chicago to Aiken, South Carolina, and somehow I still can’t tell you how I ended up being inducted into the National Black Radio Hall of Fame in 2023.

I wish my parents had been alive to see it. Their son… the boy who used to lock himself in his bedroom after school and run a four-hour radio shift until dinner time. That was me. 

I always tell my friends:
We are NOT the only people who dreamed of having a radio career.

But I always saw myself traveling the country, climbing those ranks, touching New York, touching Chicago. I turned down a job at 98.7 Kiss in the late 90s. I had a two-day audition at WBLS in 2007. At that time I was at V103 in Chicago, so I was living my dream — from Goldsboro to touching the mic NEW YORK. It took me 20 years to get there… From college graduation at Shaw University,  that period was from 1987 to 2007.

I’ll go into more detail later because that journey deserves its own chapter. What I want more than anything right now is for somebody reading this blog to say:

“Thank you for sharing this… because I thought I was the only one who felt weird and strange about how I saw myself, my dream, my calling.”

From 2007 to today is several chapters of personal growth as a man and crossing over the bridge of discouragement.

Let me tell you about my blowback.
For eight years. Maybe a decade.
I denied it at first.
But the truth is — that blow was catastrophic.

I was in Dallas, Texas. Doing mornings. Winning. Syndicated. One year into my syndication. On my two-year anniversary, they brought me in the office and ended my show. Just like that.

They wouldn’t release me from my contract. Wouldn’t pay me off.
They gave me the keys to the station van.
And I had to drive around Dallas–Fort Worth giving away prizes…
during the Steve Harvey Morning Show.

That was my fault.
My CONTRACT wasn’t tight.
My structure wasn’t right.

And I had just left Charlotte after a nine-year run.
I didn’t have to leave.
But I wanted to grow.

Dallas made me grow up as a man.

I thank Almighty God for permitting that to happen, because I wouldn’t be writing this blog today if He didn’t. Somebody reading this needs to learn how to manage disappointment. Learn how to walk through disappointment and still hold your head up.

I went on a journey where I looked poverty dead in the face… and didn’t fall.
I looked poverty in the face… and it didn’t overtake me.
Yes, I lost things.
But they didn’t break me.

When 2022 hit — that trial?
I came out of it not because I hit a windfall, not because money dropped out of the sky, but because I passed the test.
Relief was coming. I knew I had changed. I wrote about it in my diary. I will always remember where I was when that feeling came over me and made me to know, this part is finished. Not to say I did not have more trials, but that leg of it was finished. Did I have more trials? Hell yeah, because God is always putting the finishing touches on people who have a mission.

I had to cross what I call the Bridge of Surrender.

I learned that the BJ I thought I was… wasn’t the real me.
The BJ Murphy of yesterday is not the same man at all. I don't talk the same talk I use to.
In my personal development done in isolation I had to shed the fake self.
I had to discover the real one.

During that time, I learned to put my COMPLETE trust in God. All of it. I had to go through a battery of tests to prove that I depended on Him for everything.

When you’re given a mission tied to your talent:

Your road is NOT like everybody else’s.
Stop comparing your path to somebody else’s.
You’ll get there — but your highway is DIFFERENT.

Look at how many interstates run through America.
The one you’re on is designed for YOU.
So don’t turn around at the first construction sign.

There’s a Bridge of Discouragement on this journey that you have to cross.
But what God has for you is just for you.
A setback is NOT the end.

It might be raining today, but the sun’s still coming back out.
Don’t make the mistake I made — taking too long to recover.

I want you to be stronger than I was.
Don’t waste ANY time in disappointment.

Never give up.
Never surrender.
Cross over that bridge when you come to it — because after difficulty… comes ease.

There is so much more I will share with you.
Just know this:

You are not alone.
If disappointment has entered your life, I’m not ashamed to tell you the truth…
I know.

And I'm still here.

“Egomaniacs in the Studio: Why Your Confidence Makes Them Lose Their Minds”

 When you finally start speaking with real confidence, people will show you exactly how they feel about you. You don’t even have to ask. Just open your mouth, stand on what you believe, and watch what happens.

Most people don’t like being around someone who exposes their insecurities. Your confidence does that. Your preparation does that. Your clarity on the mic does that. And there is absolutely nothing you can do to make insecure people feel comfortable with your growth.

You’ve got to get to a point where you can look a co-host or a so-called “friend” in the studio and say:

“Hey, I notice when I do this, you always start playing the one-upmanship game.
Why are you doing that?”

That one question will bust up a whole lot of phony-baloney relationships in radio studios and podcast spaces.

Early on in my career, I wish I would have been bold enough to do that. I swallowed a lot of stuff I should’ve confronted. I let too much slide because I just wanted peace, or I didn’t want to be seen as “difficult.” Meanwhile, my stomach was in knots every morning working next to people who were secretly competing with me on my show.

Let me tell you something:

You’ve got to let people know early that they can’t F with you.

If you don’t establish that boundary, it will be a stomach-turning show every time you go on the air with these characters. And this goes for you podcasters too.

Nip It in the Bud or Live With the Disrespect

Egomaniacs love to hear themselves talk.

• The person who has to have the last word on every break.

• The one who jumps in, even when the bit is clearly yours.

• The one who starts performing whenever the spotlight isn’t on them.

Or how about this classic:

A song is ending, you’re about to talk, you’re in show mode, and somebody in the studio is singing loud on the tail end of the song… right when you’re supposed to crack the mic.

Now you’re pissed, because they’re holding up the break and throwing off your timing. And if you don’t say anything, they’ll keep doing it. Not because they don’t know better—but because you haven’t drawn the line.

If you don’t address small things early, they become big, annoying distractions later.
These are the little nuances that slowly poison a show from the inside:

• People who crave attention more than they care about the show

• Folks working in groups who were never properly coached

• Co-hosts who think the show belongs to them, not to the audience

Most of this could be cleaned up by a strong program director who understands chemistry and expectations. But a lot of you are not going to get that level of coaching from your PD.

Get Mentors Outside Your Station

When I worked in Baltimore at V-103, I would take the train to Philly and spend time with my close friend Brian Carter, who did mornings on Power 99FM. He was a radio junkie. He loved this business. We would sit and talk studio dynamics, show flow, break structure, energy, and all the little unspoken rules of running a room.

He taught me a lot about how to handle personalities in the studio—what to address, what to ignore, when to confront, and how to keep the show first. I appreciated that wisdom coming from another morning man who actually understood the pressure.

He’s passed away now.

When I write these articles, I’m doing it for him and for the people who helped shape my career. I think about all the game they poured into me. Brian would be so proud that I was inducted into the National Black Radio Hall of Fame in 2023.

But understand this: I never sat around dreaming of being in anybody’s Hall of Fame.
I just wanted to be a big-city DJ. That was the dream. And God blessed me to do that—over and over again.

So if any of you have the same dreams—whether it’s radio, podcasting, or digital media—I’m here to help you.

Speak Confidently. Set Boundaries. Protect Your Show.

So please keep in mind:

• The moment you start speaking with confidence, people will expose their true feelings about you.

• Some will support you. Some will resent you. Some will secretly compete with you.

• Your job is NOT to shrink so they feel better. Your job is to SPEAK WITH POWER AND AUTHORITY! TO HELL WITH THEM. Don't worry about how people are looking at you when you talk. Ignore their looks and be as bold as hell. That's what I want to see. This is what your haters need to see from you! Then do it over and over again and watch them shrink and take their place. 

Address the one-upmanship. Put it out there and check the spirit of the people around you.

Call out the little sabotages. Tell em, and let there be silence. Wait for a response, and have examples ready. 

Nip the studio foolishness in the bud.

You deserve to work in an environment where your creativity can breathe.

And if you don’t have anyone in your building you can talk to, reach outside of it. Find mentors, peers, and veterans who will tell you the truth and help you grow.

If you need that kind of voice in your corner, reach out to me.

You should email me at: bjmurphyshow@gmail.com

I’ve been where you are. And if I can help shorten your learning curve, I will.

Fake Laughs Are Not Funny — And Listeners Know It

There’s a big difference between being funny and trying to be funny — and between genuine laughter and manufacturing laughs.

How many shows have you heard where there’s always that one person faintly laughing in the background… as if every single word spoken is a punchline worthy of a comedy outburst? Forced laughter isn’t funny. It’s uncomfortable.

Dr. Jerry Boulding  taught me something powerful:
You only need to make people think, laugh, or chuckle — not all three at once.

Every moment on the mic does not require a gut-busting laugh. If you’re swinging for the comedic fences every time you talk, you’re going to strike out a lot with your audience.

Just be your natural self.

Your truth…
Your lived experience…
Your personal stories…
—that’s where real connection and real humor live.

Trust me: your life up to this point has been incredibly interesting. If you start sharing what you’ve actually lived, people will find themselves thinking, laughing, and nodding in recognition. That’s the sweet spot where common experiences and comedy meet. You don't have to force it.

So here’s the bottom line:

Stop trying to be funny.
Just be you.

That’s where the magic is.

“Your Experience Is Someone Else’s Breakthrough”

Share What You Know with Others

The value you give to others is a special gift. When you share your lived experience in the business world and what you’ve had to overcome, it helps someone else.

So many times, people assume that those who may have a bigger name than you know more than you. Keep in mind, some of the best coaches were not the best players. They know the game, but their lack of skill level may have relegated them to third string their whole athletic career.

People who have great insight make the best coaches. People who can explain the nuances and intricacies of high-level performance are the great instructors of our industry. Good teachers can paint a picture and unravel things you are making more complex than they have to be.

You must never shy away from getting better. You must be humble and listen. If you are the type of person who cannot be critiqued, then you will eventually run into a brick wall.

Always share what you know when given the opportunity. Stop trying to monetize everyone you meet. Just provide value and the opportunities will come.

When people know that you know what you’re talking about — and they trust you — that’s when the magic happens.

Trust the process of giving value to others. Remember, what you send out always comes right back to you.

Speak and Teach On What You Know For Sure

 When you speak and teach what you truly love, you never have to worry about being tripped up. Nobody can shake you when you stand on what you know and what’s rooted in your heart.

The moment you try to communicate something you don’t really understand, or worse, something that isn’t in you, you leave yourself wide open. You can be exposed in a debate, embarrassed in a casual conversation, or caught contradicting yourself. That’s the price of speaking from the surface instead of from the soul.

Too many people grab a headline and try to run with it like they’re experts. But if someone who has actually studied that subject or lived it walks in the room, they will reveal how shallow you are. That lesson is hard but necessary: you must get out of the habit of being a surface dweller.

Trust me—there is always somebody in the audience who knows more than you. In fact, in life, there will always be someone who has walked deeper into a subject than you have. That’s not a threat; that’s reality.

The mistake comes when you pretend to be what you’re not. When you pontificate as if you’re the authority on something you’ve barely scratched the surface on, and you not only risk being challenged—you risk losing credibility.

So here’s the charge: speak only from what you know, what you’ve lived, and what you love. Speak from the depth of your experience and your passion. Just speak on what you are passionate about! Simple.

Because when you teach and speak from that place, your words will always stand. And you’ll never have to pay the penalty of being shallow.

How is Black Culture Being Represented, Supported, and Elevated on the Radio?

Right there in your own city, how are Black people being represented and portrayed? What media can you point to in your city that makes you proud of the way they represent Black people? Can you count on their messaging to be in line with the time and with what must be done to lift our people from the grave of ignorance we are buried in?

I personally believe we must work as hard as we can to replace what is being offered to Black people as entertainment. We have garbage targeted to our children that is keeping us wallowing in the pigpen, eating from the slop
white-owned media pedals to us with Black faces as the front men and women helping to create and promote a decadent culture being passed off as Black culture.

Because we do not own and control distribution, we are held captive by the wishes of what a white boss wants to release for public consumption. We are at war to create what we need for our people. We need broadcasters and podcasters who are fearless and are not concerned with corporate dictates that make them accomplices to the destruction of our present generation of Black youth.

The divergence has been happening at a slow pace, but now it must come alive more boldly and fearlessly. You must remove yourself from that madness if you really want to see your people free. If you want to see them live in their righteousness and God-like powers to take over the planet and make a new world, then it’s TIME!

Please leave your comments