Build A Broadcast Organization Now!

I would really love to see the pioneers of urban radio develop media companies that will put todays media outlets to shame.

It is a lack of will power on our part to create and do something for ourselves. That statement was for people who still want to be in the biz.

You must know that "We can, and we should create our own media"!

The Case of Gary Williams

A young man named Gary Williams in Raleigh NC is my hero. While I was a student at Shaw University in Raleigh NC in 1984 Gary was an 8th grader who loved radio. He use to call the station everyday to speak with me or Tim Greene on WSHA 88.9fm (Shaw U radio). We became role models for his career. From 1984 to this day, I still talk with Gary at least twice a week. One day in 2007, Gary called me and said BJ, I have an internet station that is playing Gospel music and I am charging Pastors to air their sermons. I charge $100 a month x's 10 ministries. I said Gary this is a great business! Then he started an internet TV station, then one day he told me some engineers from WRAL in Raleigh gave him an Transmitter from Japan. He could not continue because of FCC rules and lack of money, but I went to Gary's house to my surprise he had the antenna on top of his house broadcasting at 91.7 or something like that.

Recently he tried to LMA an AM  station but I told him it was not a good deal. I have to credit him with sparking my study and research on becoming an Independent media company.

Gary has not gotten the experiences many of us have had traveling around the country doing radio, but his genius and belief in himself  fuels his passion to be a success. I said to myself why aren't we doing what Gary is attempting?

So how should we go about building our own broadcast organization?

Here are a few ideas.....

1. In your own city, look at what is not being promoted.  Let's take High School sports. Create a website that promotes local sports in your city. Interview players coaches, video behind the scenes footage. High School Football soccer and basketball. If you like sports this could be a great money generating business supported by business's that support the teams. Booster clubs in some cities have alot of money donated.

2. Create your own blog for news in your city. Create a team of Iphone reporters that send you video reports on what is  happening on their side of town. You could be a game changer in your city with exclusive footage of important events.

3. I know a young lady that created an online magazine that featured people from Charlotte. Local everyday people. A lot  of photo's and neighborhood stories. She interviewed people that just got out of jail, family reunions, local models, local events. She charged $2.99 to buy it online.

4. Become a talent coach. If you have been doing this for awhile successfully, then you know how to train people to become great communicators. Don't doubt your ability to do this.

5. Team up with out of work media people and brainstorm. Stop trying to do things all by yourself.

6. Again, there are so many brilliant broadcasters working at Sears or Macy's or sitting at home waiting for a mystery phone call for a radio job. Get started building your media empire!

7. Find like minded individuals who see this as a way to continue doing what they love. Be careful that you don't bring any spirit killers in your camp. This is not a paid gig yet, but it will be.

I don't care what the nay sayers say about making a living in the age of new Media on-line. Trust me, people are doing it. You just have to be patient to watch it grow.

There are 7 billion people on the planet. About 360 million in the U.S. and about bout 40 to 50 million black people in the United States.  Look at the population in your city and do the math.

Imagine charging $3.99 a month x's ,2000 people = $7.980 dollars a month. Use your imagination and go for it.People are doing this!

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My email is bjmurphyshow@gmail.com