Your Audience Doesn’t Want Generic. They Want You. The Real You!

You know what phrase I can’t stand? When I hear on air talent say, “Well, we’ll just have to wait and see how this plays out.” That’s generic. The lowest level of generic. Don’t tell me we’ll see. Tell me what you think. Tell me why you think it. I need you to stand on how you think it will play out! That’s how you keep people listening. Thought. Perspective. A point of view. You must have an opinion that is yours, or why you agree with someone else's opinion. 

 You don’t have to be loud. You don’t have to be outrageous. But you do have to be real in how you feel. If you’re just saying what everyone else says—don’t say it. If you’ve got your own spin, let it go. Agree or disagree, that’s not the point. The point is: you stand out by being YOU. That’s how you find your tribe. Not everyone is your tribe. 

Your tribe knows THE Voice. And here’s the key—write every day. Put your thoughts on paper. Build your personal library. Then when the mic is on, the words flow. Stronger. Clearer. More powerful. Do that for a week, and you’ll feel it. You’ll hear it. No more filler word. Just impact words will flow from your thoughts. Write. Every day. It will change the way you think, the way you speak, and make people want to hear more of what you have to say. www.blackradiotalent.com