Your Audience Isn’t “Everyone”—It’s Your People

One of the biggest traps in broadcasting and podcasting is believing your job is to reach everyone. It’s not. Trying to appeal to “everyone” waters you down until you sound like no one. Always remember, the strongest voices speak directly to their people. Think about the voices that shaped you. Were they generic? Or did you feel like they were talking straight to you. That’s the difference between a broadcaster who entertains and connects. When you aim for everyone, you chase approval. When you aim for your people, you create connection. And connecting builds loyalty. Listeners who feel seen, heard, and understood will stick with you through the years. They’ll defend you in conversations. They’ll share your work without you asking. Why? Because they feel like they’re part of you. This doesn’t happen by accident. It happens when you stop performing for strangers and start speaking for your tribe. It happens when you trust that the right people will find you if you stop diluting your voice. It happens when you commit to your perspective—even if it alienates a segment of your audience. It is impossible for everyone to like you. I use to feel bad when people did not like me, but now I don't care. It took along time to get there but I'm here now, and it is liberating. The strongest media personalities are polarizing not because they chase controversy, but because they dare to stand in their lane without compromise. Your Next Step If you’re serious about growing as a communicator, don’t ask: “How do I reach everybody?” Instead, ask yourself these three questions: What is topping me from being myself on the air? Why don't I ever share my unique perspective?

What would I say if I stopped worrying about pleasing strangers? (That’s your real voice.) Answer those questions honestly, and you’ll start to see your people. Once you see them, speak directly to them—every single time you turn on the mic. Because the truth is this: you don’t need everyone. You just need your people.