“Why Most Radio Personalities Fail at the Only Thing That Truly Matters”

The Golden Rule for All Media Personalities

There is one rule every media personality must tattoo on their soul: People never forget how you make them feel.

We talk for a living, but what people remember is how we made them feel in our presence. When someone who listens to you every day finally meets you, that’s not a small moment — that is an honor. They could be anywhere, doing anything, but they chose to drive across town just to shake your hand, take a picture, or tell you, “I love listening to you.”

Slow down.
Lock in.
Give them your full attention like they are the only person on earth at that moment — because to them, you are.

Even if the conversation lasts two or three minutes, let those minutes be unforgettable. Show real appreciation. Let them feel the gratitude you have for their time, their support, and the role they play in your career.

We Are in the Connection Business

We’re not simply hosting shows — we’re building relationships. This is a service industry disguised as entertainment. The goal is never fame, attention, or ego. The goal is connection.

I want a real connection with the people I serve.
I want them to feel seen.
I want them to walk away saying, “BJ treats people right.”

That’s the business we’re truly in — the business of impacting lives.

When someone interacts with you,  Make their experience with you feel like a
blessing.

An Unreasonable Pursuit of Serving People

Great media personalities have an almost unreasonable commitment to serving their listeners. You don’t brush people off. You don’t rush them away. You listen.

Hospitality is not just for restaurants — it’s a talent, and it’s part of your brand.

Be the best at making people who think you’re important… feel even more important.
Let graciousness and kindness guide you.

Because at the end of the day, long after the mic goes cold, people won’t remember the segment you did that morning…

They will remember how you made them feel.