Talk about stuff that excites you.
Here is a question you should ask yourself before you put material on the air:
Why are you telling me this?
There is a difference between things you have to say on the air—programming notes, contests, important news, breaking events—and choosing material meant to specifically entertain and connect with your audience.
When you are preparing for a four-hour radio show, are you intentionally weeding out material you are genuinely interested in talking about?
How much of who you really are is actually going into your show?
How many personal stories are you sharing with your audience?
The more personal you are, the more people connect. Most people are afraid of emotional exposure.
If I say what’s in my whole heart, will they accept me? Will they laugh at me?
Well—let’s see.
Courage + Vulnerability = Connection.
Share your life on the air. Building trust is by far the most important thing you should value with your audience. It’s worth everything.
Always know this:
The most powerful frequency to ever leave a human body is the frequency of truth.
That is the real power available to you every moment you choose to share something.
The frequency of truth is undefeated. It is your superpower.
You just have to let it go—and watch how people respond to you.
Here’s an exercise I want you to try:
Write down a list of the 10 things you know to be true about yourself.
Now ask yourself—how much of that is making it onto the air?
If none of it is, you have work to do.
Would love to hear your thoughts on this.
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