We’re going to stop saying things that we really don’t mean on the air.
We are going to be definitive in what we are saying.
This is the only way you can be free on the air.
You must learn to exercise your freedom—your sovereignty, your authority—to say only what you really feel. And when you do that, it translates to your listeners. They feel it. They hear it. They know it. They say, I connect with this person.
Most people will never get a chance to express their sovereignty to the masses of the people.
But You do.
Every single day you get on the air, you have the ability to be what people could never be. You can be an inspiration to thousands of people who come into contact with you—people who are looking for a voice they can rally behind, a voice that empowers their own being.
A radio personality of consequence is that person.
It’s the relevant voice in a city. Out of all the voices people scroll past, ignore, or tune out, yours is the one they stop on. Yours is the one that confirms what they already feel inside but haven’t been able to articulate. When they hear you, it makes them feel safe. It validates them. It tells them, I’m not alone in the way I think about this.
They may not be able to express it—but they have somebody who can.
And that somebody has to be you.
So the question becomes: how do you become the person people are looking for?
First, you must do the work behind the scenes to shed the fear of being yourself.
There are levels you have to pass through to stop being afraid of letting people know who you really are. Once you reach the point where you no longer allow people to judge you based on the way you think, you’re in the beginning stages of becoming a sovereign, independent speaker.
If what comes out of your mouth hinges on approval—approval from a higher-up, a program director, a co-host—if your internal dialogue is what will they think if I say this? and your response is to play it safe, then you are not operating in your authority.
You are not exercising your sovereignty to say what you want, how you want, when you want, and for as long as you want.
And until you reach that point, you will never connect deeply enough with your audience.
The nervous system of your listeners will pick up what you’re sending, because it’s all electrical. Everybody’s nervous system knows when it hears the truth. The highest frequency in the universe is truth. When you speak from the heart—when you speak from your truth—you connect.
The problem is we’ve been saying what we think people want to hear.
That has to be extinguished.
So I challenge you to practice every day giving yourself permission to speak the way you want to speak. Period. Do not take into account what you think other people expect you to say. Say what you want to say. All the time.
Be definitive.
Stop doubting what your gut is telling you.
If this resonates with you, I can get on the phone and coach you through exactly what I’ve just laid out—help you begin the journey of becoming yourself on the radio. Send me an email.
This is the work that has to be done.

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