Think Before You Broadcast: Whose Thoughts Are You Sharing?

The hard part, every single day, is that you have to prepare for the next one.

So how do you overcome the resistance with your show prep? You sit down. You get quiet. You let the silence enter the room — and then you start.

The reward for pushing past that resistance is confidence. Knowing you truly shared your mind with your audience, your best thoughts. They will hear the difference. Some days will be better than others, but the habit is what matters. You sit down and do the work.

The worst feeling in broadcasting is scrambling the morning of the show. Standing in the studio with nothing. No direction. But look, you spent three hours scrolling during the day.  Two hours before bed. So don't say you didn't have time, you had time. You just chose to be entertained .

If you're on air every day, accept what that means: this is a relentless push to create. If you can spend five hours consuming, you can find an hour or two to prepare. 

People overcomplicate what show prep is. Show prep is just talking about what interests you. Nothing more. You're gathering your thoughts on the world around you and giving us your take.

Back in the day, we bought every newspaper and cut out stories worth discussing. Sometimes there was nothing. What's the top local story? Nothing. What can we pull from it? But Did anyone actually read the whole article? We probably miss more than we realize by skimming instead of reading deeply. Thats lazy show prep by the way.

But the real prep happens before you ever open a browser or pick up a paper. You need time alone with your thoughts. One to two hours of quiet time a day. No phone. No noise. Just thinking. Because you are the original computer. Everything else is just someone else's output.

Think about it: all day long, we process other people's thoughts. A producer writes a story. An anchor reads it. You repeat it. Nobody in that chain had an original idea — we're just passing information around, waiting for someone to tell us what to say.

That's not being original!

Wake up earlier. Think. Produce ideas from your own perspective, your own life, your own view of the world. Become an independent observer — and watch how many people are drawn to your mind.

What you have to say matters just as much as anyone else's. Trust yourself and go prove it.