Building Trust through Transparency

How can listeners trust you?

Why are some people's words more trusted than others? In our daily human interactions, a person's word means everything. Transparency lies at the root of that trust. When someone listens to you on the radio daily and feels they can rely on what you say, a bond of trust forms. This trust is built upon consistency. Never forget that people can feel the sincerity behind the words you speak. Words that carry weight are steeped in truth. Remember,  the truth governs the universe.

In today's society, transparency holds more significance than ever before. People seek information that they can count on. Editorial independence produces the courage to speak your personal truth. I urge you to assess your current situation. If you find yourself withholding the words you truly wish to convey, or if you feel unfulfilled as a broadcaster, consider this: in the brief span of life we have, it's futile to continue compromising your authenticity. The new currency in broadcasting demands truth and transparency.

Observing the world around us today, we witness individuals withholding information, driven by fear of consequences for speaking the truth. We need individuals unafraid of such repercussions, individuals who refuse to be enslaved by the judgement of others, individuals who recognize that their talent is a gift to be used boldly and truthfully.

How dare you subject yourself to such fear? Have the courage to embrace the talents bestowed upon you, to forge your own path. As I contemplate the next two decades, envisioning myself working well into my 80's, I aim to look back on my life with no regrets, having used my talents to their fullest potential and make meaningful contributions to the world.

It is our fear of the judgment of others that paralyzes us. Shed this fear and let truth resonate through the airwaves. Have fun being yourself.

Show Prep is all around us. Here are some observations

Show prep is all around us. Here are a couple of ideas:

1. What was the most interesting thing that happened to you yesterday?

2. Did you have an interesting phone conversation yesterday?

3. What did you see on TV last night that caught your eye?

4. Besides the score of the game last night, what else did you observe that was not mentioned?

5. What is sitting up in your mind that you may feel vulnerable about sharing with your audience? Maybe you should share it.

6. Are you afraid to share a viewpoint that is totally opposite of the pack? Share it on air.

7. One rule is to talk about things that you really find interesting. Leave generic opinions to other people. That is boring. Risk being on an island by yourself. It is rewarding.

8. Stay away from generic topics like "does your man cheat on you". Talk about the time you were cheated on, but don't leave out the part you don't want people to know how bad it was. Be honest and watch the responses come in. Share what you're afraid to share. Tell the truth. The truth attracts. You can tell when people are making things up; it just does not have the same energy.

My Thoughts on Totally relying on Show Prep Services for Daily Content

Are you too lazy to come up with your own show content? I mean, some of these services are pretty good, but most are not. You mean to tell me every day you are fine with doing a show that comes out of somebody else's mind? They took time to come up with ideas to present to you. Why don't you come up with some ideas yourself? Here's a question for you: Are show prep services for lazy DJs? A poll question, a crank call idea, some copy and paste entertainment news, a stupid poll question that is such a generic offering to your listeners. Granted, some show prep services crank out some good idea starters, but you can too. We just have to take time to think every day without distractions. So, to do your whole show around show prep that somebody else created besides you is the sign of a true amateur-sounding show. You should take pride in developing your own content every day. We want to hear what's coming out of your mind today. This is what makes you unique. This is why when you listen to these shows on the radio there is nothing there. So generic and so obvious. No risk-taking intellectually. People think pushing the envelope is to show how vulgar you can be or mean-spirited you can be on the radio and get away with it. Hiding behind a character and not presenting to the people the real you. Show prep and putting thought into your content distinguish exceptional radio performers from the mediocre ones. Show prep is all around us. 

Come up with your own opinions about what you see, hear, or observe every day, and people will find you interesting to listen to. Let me know your thoughts on this topic.

Sharing Experiences with Podcasts: A Call for Contributions and Insights from you to your Industry

When will you ever share what you know about the industry that you have chosen as a profession? Your podcast could be, "What I Know About What I've Done for the Last 40 Years." It's just that simple. You would have the corner on that market. How much wisdom are you withholding from us because you are thinking, "Well, nobody wants to hear what I have to say." Wrong! I told you in a previous writing that you are matchless and unduplicatable in your experiences that are unique to you. If you are willing to share from the heart what you know, and I mean the stuff that you know without a shadow of a doubt to be true from your experiences, I'm telling you that there are people who need to hear what you have to say. We want to hear podcasts that inspire us to be ourselves as we all are trying to make it known that we were here on this planet, no matter how long we live. Your gift that was given to you is a gift for the world. Don't hide it under a bushel basket. Let's formulate your messaging brand. Everybody needs a coach. I am him. Contact me and let's get you going.

Embracing Podcasting as a Key Platform for your Independent Voice

Don't compare yourself to Joe Rogan and the other big platforms that pour millions of dollars into their marketing of these Podcasts. I want you to take a niche programming approach to your podcast, and concentrate on what it is that you can stay in your studio and produce podcast after podcast because you enjoy talking about a passion of yours. That is your podcast. Remember, the people I'm looking for are looking for me. You have to help them find you, so you gotta be you and put out the content that comes from the heart. Your tribe will hear your voice. The more you do you, your people, your audience will find you. Lose your fear of being rejected and embrace the inner voice that you have hidden away. Lose your fear of the judgment of other people and speak. Out of the 8 billion people on the planet, there are thousands, maybe millions, who will be glad you showed up in their lives. They will say, "Finally, here is a person I feel I'm connected to." Nobody is more important than you or more special than you. God made you unique. You are a matchless human being. There is never gonna be another person like you on this earth, ever. Don't hide your talent. Come out from behind that sycamore tree and share yourself with the world. You may be the answer to somebody's prayer. Podcasting is that lifeline to humanity.

A Skill Every Personality Should Master:The First Exit Rule

The man who I credit with teaching me about how to do morning radio is Sam Weaver. Sam and I connected at WQMG in Greensboro, North Carolina, in 1989. I sent him over 50 aircheck tapes because I knew he had to open one of those packages, and he did. From that moment on, when he called me and said, "Come to Greensboro," he taught me everything I needed to know about being a great morning talent. He coached me like Bobby Knight coached his basketball teams at Indiana. I remember when we were in Dallas, Texas, together, and he was working with me on when to end a break. Not talking beyond the punchline and simply knowing when to end the break, which is a science, I think. What he taught me was the first exit rule. So, what is the first exit rule? It's knowing when to get off the highway of a conversation, exit off the ramp, and not talk beyond the punchline or point that had been made, avoiding unnecessary mindless chatter and annoying the listener. By practicing the first exit rule, listeners called me and said, "Man, y'all don't talk enough." Now who hears that these days? Most of the time, people call and say, "Y'all talk too much." But the first exit rule, I believe, brings the listener back for more because they enjoy the conversation and it satisfies their need just enough. People always talk about less is more, but they never teach you the science of why less is more and what the length of less is more is. How do you teach somebody about word economy and what's not necessary as a setup, getting straight to the point? Look, Sam would be on the phone with me while I was doing a break, and I'd hold the phone up to my ear while talking. He would tell me to exit off here, and I would go to the commercial. If I had a gigantic ego, I wouldn't have learned that skill, but I humbled myself to learn how valuable that skill was, and I've practiced it ever since. The first exit rule is not a length of time; it's based on when to exit a conversation after a point has been made, or the laughter in the studio reaches its highest height and not talking beyond that point. Go to commercials. Go to a song.  It also stretches the hour of your show. If there is more to add on from your last break. Save it for the next break if it's worth mentioning. So, everybody needs a coach. If you want to learn more about the first exit rule, I can teach you how to execute it. Contact me. I'd love to talk to you.

Don't wait for someone to put you on, put yourself on!

Don’t waste your time waiting for somebody to put you on. You have an obligation today to put yourself on. God gave you a talent. God gave you a skill and your gifts, talents, and skills and abilities will make a way for you if you would just believe in yourself. The Internet has leveled the playing field and eliminated gatekeepers. They can no longer tell you. No, you can’t be a radio personality. No, you can’t have a podcast. No, you can’t be a television reporter. No, you can’t be a television anchor. No, you can’t be a movie maker. No, you can’t be behind the camera to produce content that the world can see. Now you can go directly to the world, but you still have to be trained on how to effectively keep and grow your audience. That’s why we created Black Radio Talent to help people find their way and their brand. Everybody needs a coach because if you don’t know, you could waste a lot of time. My job is to collapse time for you and move you quicker to your intended goal. So with that being said, decide what it is that you really, really want to do with yourself for the next 5 to 10 years and then go for it and never look back, there’s no such thing as quitting because when you quit, you gotta start all over again. Nothing that we do ever turns out exactly like we want it because there will be roadblocks, stumbling blocks, different things that come up that you didn’t expect but you have to learn how to manage disappointment and overcome all obstacles in your path to reach the level of success that you know you’re capable of achieving. This is called the uphill road that many who say they want to be independent fail in realizing, because when it gets too hard people give up. And I’m saying this to preface that when you decide to put yourself on, and not wait for somebody else to put you on, it may take a little while, but boy is it worth it. So in closing, don't you dare subject yourself under another human being, asking them permission to be put on .Put yourself on. You owe it to yourself to see how far you can take your talent. Don't ask anyone permission to use what belongs to you........Please!

At 74 years my man is creating content on line with UIN TV...Alexander Kaydin CHECK OUT HIS WORK

Go tho his website and check out the content he is creating daily. A daily newscas heard on over 100 streaming affiliates. (https://www.myuin.net/) I'm immensely proud of my friend Alexander Kayden. He's relentlessly pursuing his passion for broadcasting at 74. When I found out about what he was doing in 2015, creating content daily for streaming radio stations and a handful of terrestrial stations, I was impressed. When I learned about his endeavor, I wholeheartedly supported him, cheering him on as he refused to give up on gaining affiliates and monetizing his valuable service. Alexander's story is a testament to the power of self-initiative. Instead of waiting for someone to put him on, he took matters into his own hands and put himself on, using his creative talents to put himself on the map. His dedication and drive are truly inspiring. As the radio landscape continues to evolve, I have no doubt that Alexander's work will only continue to flourish. He's a shining example of resilience and determination, and I couldn't be prouder of his accomplishments. Here's to Alexander Kayden, a true trailblazer in the world of broadcasting.

Why I created this Black Radio Talent Blog

Some tips to have an extraordinary career in Radio

"Do what others won’t do, and get really uncomfortable, and watch yourself grow. If you have a lot of ambition for your radio career, don’t take the easy way out. Keep your foot on the gas. Execute, even when you don’t see results. Practice, Practice, Pratice. Create your own stage. Say to yourself, 'I am not afraid to change.' Sink or swim on your own terms. Create your daily routine and stick to it. Eliminate the feeling of 'I have arrived.' Stay hungry at all times until your death. When you’re dead, you will be able to rest eternally; keep working; there is no such thing as retirement. This is your life, and you can become and be and do whatever you desire. Just remember that your ambition and work ethic every day must match the words that you speak. So, the best thing to do is to be silent and let your work speak for you."