Netflix is adding video podcasts, marking ‘a new chapter for podcasting’
"Netflix dominates paid TV streaming, and now it’s coming for podcasts next. Netflix and Spotify have announced a new partnership that will bring a variety of Spotify’s video podcasts to Netflix.
Netflix is getting a curated selection of Spotify video podcasts soon
From Netflix’s press release:
In a new wide-ranging deal, video for The Bill Simmons Podcast as well as The Ringer’s NFL, NBA, Fantasy Football, and F1 shows will live on Spotify and Netflix. But these sports titles are just the start: Pop culture series like The Rewatchables and Dissect, as well as true crime pods such as Conspiracy Theories, are also part of this pact. The video podcasts will be available in the US in early 2026, with other markets to follow."
Our Take: Netflix understands that a substantial portion of its audience streams its content on a cellphone. While the vast majority stream Netflix content on TV, a growing chunk of the audience does so regularly on their mobile devices. Adding video podcasting to their roster is a testimony to where Netflix thinks audiences are headed (mobile – if they are not there already).
On any commercial flight, look around at your fellow passengers and at least one will be paying half attention to a video podcast of some sort.
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