Top Performing Radio Shows Are Diligent About Show Prep

Your only job, five days a week, is to challenge yourself to deliver remarkable content — the kind that makes your listeners attach themselves to your vibe. Preparation is the difference-maker. When you’re prepared, your audience will not only grow… they’ll endear themselves to you and stick around.

Take a topic everyone is talking about and go three to five layers deeper. Find the angle nobody else sees. No Surface talk!— anybody can do that. The real value is down in the layers.

And please — don’t ever let “Well, we’ll just have to wait and see…” come out of your mouth. Tell them what you think. Tell them how you believe things will turn out. Lay out the next steps. Be proactive. Don’t be lazy with your opinion. That’s what they tune in for — your mind.

Read and research more than anybody else out here. Make it your business to know more so you can say more — with depth, and conviction. Surface dwellers are mediocre parrots. Don’t you dare be one of them. Do the work that separates you from average talent.

Think like a world-class athlete. NFL players spend the offseason and every single week studying the playbook, conditioning their bodies, working in silence to perform in front of millions. You must apply that same mindset to researching and prepp
ing your show.

You’re building yourself into a world-class personality.
That’s the goal — and it should be the only goal.