Show Prep Is the Job

Show prep is nothing more than building a road map for your show or podcast.

Finding things you actually care about and turning them into conversations your audience can feel is Show Prep. Talk about what you truly interests you that is going on in the world.  You’ve got to introduce something to your audience they have not thought about yet — and then have an opinion about it.

When you’re building a show, look for the humor. Look for the angles. Look for the moments you can make people lean in. Say the things out loud that most people keep locked in their head. That’s how you become there go to for insight. 

People who rely on generic phrases and safe language usually sound “smart,” but empty. That’s filler.  That’s someone trying not to get exposed. When you play it safe, your material dies. A big Thud. No risk,  just blah blah blah. I can't stand to hear people talking just to be talking. No substance, just generic as hell. It seems nobody is coaching these days. (https://insideurbanmedia.blogspot.com/2025/12/about-blackradiotalentcom.html )

Show prep is content development. Period.

I’d rather have five strong, fully developed ideas than 20 shallow ones that go nowhere. Depth beats volume every time. When you take time to really think through your content, your show stops sounding like everyone else’s and starts sounding like you. This is what I need young talent to understand. People can talk about Donald Trump all they want to, but who is gonna give us the new angle, no one has ever considered. This requires thinking. Go to the library and sketch out your show for the next day. Go somewhere quiet everyday and think out loud on paper. Separate yourself from mediocre broadcasters. This will help you articulate your ideas better on air.

If your job is to create something meaningful every day, how many hours are you putting in after the mic goes off to make tomorrow better than today? That’s the real question. That’s the difference between people who talk on the radio and people who connect with an audience.