One of the greatest skills you can develop early in your career is being comfortable with people disagreeing with you.
Look — we don’t all think the same. And we’re not supposed to.
Stop looking for people to agree with you.
Stop making statements you don’t even believe. Ever. Why are you doing that? That’s fear talking. And Fear always gets exposed on the air.
Only say what you can defend. If you can’t defend it, you’re going to get embarrassed — quickly.
Go over your talking points. Tighten them. Make them as bulletproof as possible.
And stop being lazy with your show prep.
Surface-level comments keep you mediocre. They make you uninteresting to listen to. People tune you out fast when you’re not giving them something to consider.
A lot of people are paralyzed by the fear of being judged by others. Callers. Listeners. Management. That fear is crippling this industry.
Some of you think that if a group of listeners calls in and complains, you automatically need to apologize on the air. No. What you need to do is know what you’re saying before you say it.
Back it up with facts. Or back it up with strong opinions that have layers to them.
When you keep repeating yourself, that’s how you know there’s nothing left in the tank.
Don’t just say, “I feel this way about Diddy.”
Say, “I feel this way about Diddy — and here’s why.”
Number one. Number two. Number three.
Be authoritative.
You’ve got to learn how to rehearse your thoughts and articulate them. Stop pretending you don’t need to write things down. That’s lazy. And it’s amateur.
Prepare. Prepare. Prepare.
I don’t know how else to say it.
If you want to be a pro — write it down.
If you want to be an amateur, keep skating by on lazy preparation and see where that takes you in your career.
Study how NFL teams prepare for Sunday. Film. Notes. Reps. Strategy. Obsession.
That should tell you everything you need to know.
We need to apply those same principles to how we prepare for our daily shows.
If you want to stand out — this is how you do it.
Nobody can copy your life.
Nobody can copy your preparation.
Do the work.
Say what you mean.
And speak with authority.
That’s how you become an elite radio pro.
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