Everybody is not going to like what you do on the air — so what.
Rejection is not failure. It just means this person preferred that over this. But it does not mean others won’t prefer you over that.
The audience gets the last word every single day.
Every day you have the opportunity to compete with everything else out there for their ears. I can’t lose if I give the very best representation of everything inside of me to my audience. It’s a choice to do it every day. And the capacity to do that is what on-air domination really is.
Domination is based on superior preparation.
How much thought do you put into this break? How many times did you go over it in your mind.
So many radio people are just lazy as hell when it comes to preparation.
How many different ways can you come up with to present the same material?
How many angles are there in that story that can inspire your listeners to engage with you?
Where is your heart in delivering this material?
When doing interviews, ask questions from the heart.
If it doesn’t mean anything to you, why are you telling us?
You’ve got to make it matter. That's what Valerie Geller always talks about. Make It Matter or just don't put it on the air.
Try really hard to connect. Say something from your heart. Ask questions from your heart. Be fearlessly vulnerable with your content — and people will begin to notice you’re different, and you’re worth giving their precious time to.
Because remember:
Every time you speak to an audience, they are giving you time they can never get back.
You’ve got eight seconds to capture someone’s attention in this overstimulated, content-driven society. You’ve got to hook them from the beginning. Don’t waste time setting up your material with long drawn out details. Get right into it. Tell them what you want them to know up front, then expound.
Too DJ's have these long drawn out setups. You killing me man. I'm gone!
Don't drag it out with irrelevant details.
Get right to the point.
Don’t waste any time.
Get right to the point.
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