What I’d Do RIGHT NOW If I Was Working Inside a Corporate Station

If I was working at a corporate radio station right now, let me tell you exactly what I’d be doing…

I’d be planning to take my audience WITH me.
Not hoping. Not wishing. Planning.

I would save every single email from every listener who ever reached out to me.
I would be driving as many people as possible from the show straight to my social media pages every day with intention — not casually, not by accident.

I’d be curating my audience long before anybody in that building ever decides they’re “done with me.”

I would volunteer to do all the social media for the station.
Why?
Because anything that puts me face-to-face with the audience… anything that helps me collect fans under my brand… I WANT IT.

And you better hurry, because when the right executive reads this article, they’re going to start watching you. LOL.

I’ve told some of the OGs in this game:
If your station doesn’t have a podcast, YOU should be doing it.
If nobody is managing the digital, YOU should take that lane.
You should be taking down the social media handles of every caller.

RESPOND TO EVERYBODY.
This is the people business.
Relationships on the air and off the air — that is the job.
Period.

If you haven’t been doing any of this on purpose, start today.
These buildings are empty quiet and lazy now.
Nobody wants to touch social media, but that’s exactly where the power is.

Use these jobs strategically.
Help them build their brand while you build your own.
But if they lay you off one day and you have nothing to show for all the sweat you put in?
I’m sorry — that’s on you.

While you’re on the air, there are two shows happening at the same time:
The one coming out of the speakers…
and the one happening on your social media.

Make it a goal to collect 100 contacts a week in 2026.
Do you know what that looks like by the end of the year?
5,200 new people in your personal network.
And because influence spreads, it’ll be way more than that.

Build your email list.
Don’t waste one interaction.

Do a sign-in sheet when you hit the streets.
Pull up to an event and make it a data-collection day.

Find a few listeners you really vibe with and make them your PR/marketing team.
Give them gift cards.
Cash App them $25 sometimes.
Reward the people who help you build your database.

This is how you win.
This is how you walk into a car dealership with 50 people showing up just because you said so — and now the dealership says, “If he can bring bodies like that, give him a contract.”

That becomes your traveling event squad.
Name them. Brand them.
Make it a movement.

Get you an assistant to manage it.
Make this your secret weapon in the city
.

What I’m suggesting is not for lazy radio people.
This is grassroots.
This is power-building by doing the things nobody else wants to do.