Have a Positive Mental Attitude Towards Creating Your Show Content

A change of attitude towards the approach to doing your show every day is the Difference Maker. Your positive mental attitude towards creating your show, producing it, and executing it on the air every day will catapult you by leaps and bounds over your competitor. The heavy lifting of your daily activity is coming up with content that will make your audience make an appointment to listen to you, the 5 or 10 minutes every day on their ride to work. Remember, listeners have a routine every day just like you do. Every time they tune in, let's give them something they can't get anywhere else. This requires a lot of alone time thinking. I am an advocate of having alone time every day with a stack of white paper pens of different colors, a laptop, silence, and just thinking. Don't settle for content that comes from somebody else's show prep service. I had an interesting conversation yesterday with one of the shows that I'm mentoring, and I said show prep services come from a guy who comes up with ideas and presents them to the people who subscribe to that service, and then the disc jockey adopts the mentality of a person as an authority over what you should say the next day. These people are like editors; they decide what they deem is important for you to talk about. But what about the other thousand things that they did not include in their show prep? Show prep services are great, don't get me wrong, because I think their usefulness is really just being fire starters and stimulating your creativity, but it's not the Bible. There are some that are much better than others, but if I had to rely on doing a show based on what somebody else produced for me to say; that's not cool. Every break, you want to make it a hit record like on an album. Some tracks are better than others, but when listeners check out your album (show) every day, you need to make sure you have more than just one hit on it. If you want to learn how to make a hit album, LOL, contact me. I'd love to be your coach, no matter if you are starting a podcast, a radio show, if you are a veteran, everybody needs a reminder of what their potential holds. Contact me.