The Ripple Effect of Being Genuine On Air

You can never serve people that you think you are better than. You can never talk to people in a way that is warm, and caring if you think that they are less than you. You can never help people if what you offer them is empty words that sound good over the radio, but when the time comes to offer your assistance and follow through on promises, you fall short. The radio station is a signal that beams out, covering a 50 mile radius, and you are also a signal that carries with it an electrical impulse. My motto since 2022 has been that the people that I’m looking for are looking for me. The listeners that I am looking for want to hear me too. If I’m the best version of myself, and I prepare daily to present myself to my audience, and if they like me, and if enough of them like me, I will garner a number that reflects the influence that I have on them to tune in to my show on a daily weekly basis.

But in today’s world, we are competing with the smartphones that the designers of them have made them virtually impossible to resist and put down for a moment. So, it all boils down to whether I can become so interesting to listen to that, for maybe 5 to 10 minutes out of somebody’s day, I could earn their attention. And that’s what it is all about. You have to earn attention; it’s not given to you. And the harder you work to perfect your style of communication, you can captivate people onto your platform, and they will come and visit with you often because to them you are an interesting person to spend time with. So, what we want to do with blackradiotalent.com is to teach you how to cut the fat away from your mode of communication because there is a science to effectively communicating with people. And through my 40 years of radio, and as I constantly evolve, I know for a fact that I could help you become better as an air performer. Everybody needs a coach. Contact me; let's talk.