Listeners are Waiting On The Real You to Show Up

One of the overarching themes for the blackradiotalent.com blog is learning how "Being the Real You" is what will attract your listener base . The people who are looking for your voice are waiting on you. I think the word authentic sounds generic, and they make it sound like it’s easy to do, and I think people have the wrong idea of what authenticity is. It’s not making up your mind one day that you’re gonna try to shock the world and saying something that maybe other people would never say or saying something for shock value. It is saying on a microphone what you say to yourself in private when nobody else is looking and you bring it to the microphone. It is saying on-air what you say to yourself while riding in the car alone and bringing that conversation to the microphone. But, because we are afraid of the feedback that may come with that, we won't risk being vulnerable. The real you is simple. Say the things that originate from your heart and not someone else's heart  to connect with people. I heard Jordan Peterson say whatever the truth is, it's good. Whatever comes out of the truth that you speak is good. If a person stops liking you because of a truth that you spoke, then that’s good, because if the truth produced that, then what else is there after truth? Whatever effect that comes from truth has to be good..... right? I have lost people in my life because of truth. What can I do about that? Good can never come from being false. Great comedy and memorable moments on the radio are based off the resonant power of truth. With this new world of digital media, it's your chance to give to the world what you desire on your terms. The gatekeepers are gone, and the gate is wide open. Take your time developing your audience for the next 3 to 5 years and never look back. If you would like to discuss this with me further, I would love to coach you and collapse time for on your journey into becoming a world class communicator. Contact me.