Is Your Listeners Investment in Time With You Worth It?

 A fair exchange is when you get something back equal to what you gave up. That exchange we are talking about now is TIME. If I give you my precious time that I cannot ever get back, I should have the assurance that I am going to get back something of value. When people spend time with us, we should never take that for granted. Every moment which is calculated measurement (every 90 seconds) should not be wasted. We must be conscious of time. It is a measurement we can never get back, that's why wasting time is dangerous. So when you are broadcasting, writing, or just talking in general, try not to waste people's time, and certainly don't let people waste yours. 

So take more care in how you put your show together. Cancel all those extra words you use to make yourself sound like you are smart (smile) and just get to the point. You don't need a big build up. Just tell me what you want me to know upfront and then expound on it. Wasted words, wasted moments make you a mediocre communicator.

 Let's intentionally move away from taking so long to make our points. This will make you a better speaker than 99 percent of your contemporaries. It's just not necessary to take so long to make a point. Impact statements are allowed. They have no expiration time limit. 

Non impactful statements do.