Every good show—whether it’s radio, TV, or podcasts—runs on prep, timing, and emotional connection.
Different formats, same ingredients. That’s the secret to holding someone’s attention.
Anybody can repeat headlines.Anybody can regurgitate the same tired phrases you hear on cable news or social media.
But when you take time to think—to find a fresh angle, a new metaphor, a perspective nobody else has—you stand out.
That’s when people call you saying, “I was thinking the same thing.”
The question is: how many angles can you see in one story?
What lens are you looking through? Are you giving your audience a reason to lean in?
Prep is the difference. Prep is what separates noise from connection. And the only way to stand out—always—
is to be yourself.

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