Podcasting: “Your Tribe Is Out There, Waiting For Your Message”

Authenticity Is Your Superpower in Podcasting And On The Radio

When it comes to podcasting, nobody can do you better than you. Your lived experience, your voice, your passion—that’s your advantage. Too many people get into podcasting trying to copy what somebody else is doing. They sound like the hosts they admire, chase topics that don’t move them, and wonder why they can’t connect with an audience. The truth is the copy will never be stronger than the original.

Authenticity is not a strategy—it’s everything. Your audience can smell when you’re faking it. They know when you’re just throwing content together using empty generic words that are going nowhere. They can feel when you’re speaking from the heart or just being general. That’s why, personal stories are the linchpin in connecting with people. Personal stories make them lean in. It makes them stay.

Passion is the fuel that keeps you going in  Podcasting. Building a real audience takes time, and consistency. If you don’t love your topics, you won’t sound passionate. Only speak on something that lights you up—something you would talk about whether a mic was in front of you or not—you’ll find the energy to keep showing up week after week.

Don’t ever take your audience for granted. Somebody is choosing to spend their time with you. Respect that. Bring them value. Talk to them like they’re sitting across the table from you. When people feel like you’re talking to them and not at them, that’s when the bond forms. If you got 100 people to consistently listen to your podcast, thats like being in front of an audience of 100 people every week at an event hall, and they are there because they want to hear you. Even if it was 25, it says that to them, your voice matters. If you only get one or two people an episode consistently starting out, that is still amazing. Someone thinks that what you have to say is valuable. I think that's the way you should look at this podcasting journey. You are not going to connect with people who are not looking for your message. Get over it.

Don’t be afraid to play with formats either. Micro-podcasts, short takes, deep dives, interviews—there’s no rulebook. Experiment until you find what excites you about producing content. Let it be rooted in who you are. Your podcast should sound like your life, your perspective, your passion.

Authenticity is the only superpower that can’t be duplicated. Technology will keep changing. Platforms will come and go. Remember your personal stories your voice, your truth—can never be duplicated. Nobody has the same life. Similar, but not the same. That's the connection point. Similar, but not the same. Use it to connect with your tribe. They are waiting for you to speak directly to them.